![]() ![]() In 2004, not long after the burst of the dot-com bubble, the concept of Web 2.0 was born. This continued until the dot-com boom and then the crash that occurred roughly between 19. This version of the web, known now as Web 1.0, was about as interactive as pages in a book. When Time Berners-Lee invented the World Wide Web in 1989, it was primarily used for static HTML pages. Here are just a few examples of this technology and its improved compatibility: While Web 2.0 is more of a change in thinking rather than a truly updated version of the World Wide Web, there are a few key web technologies that introduced this massive shift in the way users viewed and interacted with web pages. This promoted greater interactivity between web development companies, applications, and users. These allow applications to talk to each other, introducing the Software as a Service (SaaS) model. Web-Delivered ServicesĪnother major shift from Web 1.0 was the introduction of Application Programming Interfaces (APIs). ![]() This allowed for blogs, Google Ads, and other forms of marketing to become more present and effective at connecting with audiences. Web 2.0 allows for automated processes and improved productivity in all forms of communication, including marketing technology. All of this user-generated content dramatically increases opportunities for communication across all users. Users can add comments, like pages, submit reviews, and create social media accounts for increased levels of interaction. Thanks to hypertext transfer protocol (HTTP) and other innovations, Web 2.0 acts as a social web. Here are just a few categories to help you understand this major shift in the way the web is used. Since this reframing of the internet, web users have been able to communicate in real-time with servers, edit web pages, post comments, and communicate with other users. How Does Web 2.0 Work?Īnother way to think of this reshaping of the World Wide Web is called the “read/write” web. It is the World Wide Web as it is used today. It focuses on the web as a platform and offers more opportunities for collaboration, functionality, various applications, and user-generated content. Web 2.0 is the second generation of the World Wide Web. Software as a service (SaaS) through API implementation technology.The Web as a platform, not just a network.Instead of static HTML pages with little or no interaction between users, Web 2.0 represents a shift to interactive functionality and compatibility through some of the following features: It’s more accurate to think of Web 2.0 as a shift in thinking and focus on web design. The name “Web 2.0” seems to indicate an updated version of the current World Wide Web, which is known as Web 1.0. While they offered plenty of information and were accessible to users across the world, these pages had little or no functionality, flexibility, or user-generated content. ![]() The earliest websites were part of what is known as the “read-only web,” or Web 1.0. ![]()
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